A blockchain-driven platform desires to cut back the affect that biased store assistants and product entrepreneurs have on shoppers within the skincare trade, and as an alternative create an ecosystem the place customers can obtain professional, neutral recommendation from certified dermatologists.
Opu Labs says shoppers are at the moment overwhelmed with an avalanche of knowledge on-line and believes they aren’t getting the service they deserve. For the hundreds of thousands of individuals on the market with pores and skin situations, it’s typically tough to seek out the correct therapies to cosmetically and medically take care of their complaints.
The corporate believes that synthetic intelligence (AI) and large knowledge holds the important thing to creating customers higher knowledgeable – serving to them to economize and dramatically cut back the period of time they spend researching which merchandise to purchase.
One of many centerpieces of the start-up’s providing is Opu AI. Right here, customers can add a picture of their face which will probably be analyzed for redness, wrinkles, hyperpigmentation or zits throughout 4 particular areas. They’re then given a rating for every of those areas, and “customized, clever” recommendation on which merchandise may assist enhance their pores and skin’s situation. The corporate already has an early model of this software program out there to view on-line. As time progresses, it’s hoped that Opu AI will develop the aptitude to research pores and skin elsewhere across the physique.
This expertise, which is being developed into apps for smartphones, tablets and internet browsers, will probably be coupled with different highly effective instruments. One in all these companies will allow dermatologists and sufferers to attach with one another instantly, making it simple for consultations to be held and remedy plans to be established in a safe setting. Blockchain would additionally create the aptitude for medical data to be held confidentially and shared with skincare professionals with the affected person’s consent.
Opu Labs believes that knowledge has the potential to create breakthroughs in how skincare situations are handled – serving to product producers to establish gaps out there and launch new gadgets that the general public crave. For this reason one other of its core companies, Opu Join, would give customers the prospect to share their private info with manufacturers and researchers. Those that achieve this have the prospect to be rewarded in Opu cash, a utility coin which has been constructed particularly for the ecosystem.
Giving the Public What They Deserve
In accordance with Opu Labs, there are greater than 500 mln folks on Fb who’ve an curiosity in skincare, however proper now, it’s tough to chop by means of the noise and get suggestions and data they’ll rely upon. The corporate believes its ecosystem will assist to fill that void.
Analysis compiled by the corporate reveals mere 12 p.c of those that buy skincare merchandise have sought the opinion of a dermatologist beforehand. It is a luxurious that 80 p.c of shoppers would get pleasure from.