McDonald’s will have a good time the 50th birthday of its flagship Large Mac burger by issuing its personal “tangible” foreign money, the corporate revealed this week.
MacCoin ‘Transcends Currencies’
As the corporate explains in a press launch Sunday, the ‘foreign money,’ dubbed ‘MacCoin,’ will function a way of rewarding prospects with free burgers and in addition function a collector’s merchandise.
“…We wished a worldwide celebration as distinctive because the burger itself,” McDonald’s stated.
The MacCoin transcends currencies to commemorate our world iconic burger whereas giving prospects everywhere in the world an opportunity to take pleasure in a Large Mac on us.
McDonald’s just isn’t the primary fast-food chain to delve into issuing its personal token separate from fiat foreign money. As Bitcoinist reported, Burger King in Russia piloted a scheme devoted to its Large Mac analog, the Whopper, by way of a scheme referred to as WhopperCoin final 12 months.
Regardless of the unsure regulatory situation relating to digital currencies in Russia on the time, Burger King appeared critical in regards to the initiative, even hiring skilled builders to construct out its blockchain ecosystem.
The “transcendental” nature of MacCoin in the meantime appears to oversell the true nature of McDonald’s celebrations. Talking to Enterprise Insider, CEO Steve Easterbrook stated the corporate had intentionally chosen to make the token not digital however “tangible.”
Except for being tradable for a Large Mac, MacCoin will in truth merely be a commemorative coin for McDonald’s followers.