Based by former Google staff, Atlas protocol simply raised thousands and thousands to disrupt internet marketing and advertising by creating a technical infrastructure primarily based on the distributed ledger know-how.
Blockchain-Based mostly Interactive Ads and Advertising and marketing
Atlas Protocol (ATP), a blockchain-startup based by ex-Google staff, which is working in direction of altering the dynamics of the net advertising trade, has obtained multi-million-dollar funding in a seed spherical led by SoftBank China Enterprise Capital (SBCVC). Different Asian enterprise giants who joined this funding spherical embrace BV (Baidu Ventures), Danhua Capital (DHVC), and Fenbushi Digital.
The official press launch notes that the venture is backed by a strong technical infrastructure, which units a brand new priority in advertising by creating a blockchain-based interactive commercial ecosystem.
The blockchain startup ATP is incubated by Nebulas Labs and xGoogler Blockchain Alliance (xGBA). It additionally defines the requirements of interactive advertising and promoting among the many contributors of the ecosystems involving advertisers, publishers, and customers.
Atlas Protocol Guarantees A Truthful Play
Not like the present on-line advertising corporations which don’t present its customers any management over their collected information, Atlas Protocol guarantees of permitting customers to determine with whom they wish to share their information and different data.
With this modus operandi, Atlas desires to place itself otherwise from the traditional gamers, as a clear advertising platform and beat the giants like Google, Fb, and others in their very own sport. The startup goals to trigger this disruption by driving a lot of the net site visitors to work together with the general public blockchain networks straight.
Duran Liu and Cheng Li, the previous Google staffers and co-founders of Atlas Protocol, carry ahead their earlier expertise within the on-line advertising trade and know the principles of the sport fairly effectively.
The 2 intention to interrupt the boundaries of user-data-control utilizing the blockchain know-how. Final month in a Medium submit, the startup additionally talked about how using blockchain know-how would assist them adjust to Europe’s new Basic Knowledge Safety Regulation (GDPR). The startup famous: