Tesla is Stealing Toyota’s Customers with the Model 3: The End of the Road for the Prius?

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Tesla is Stealing Toyota’s Customers with the Model 3: The End of the Road for the Prius?

Launched less than two years ago, Tesla’s Model 3 is already proving a major thorn 81-year old automotive giant Toyota. According to Electrek, Tesla is responsible for about 50% of the defection rate that Toyota is experiencing in North America. Among the top five cars that buyers of the Model 3 were trading in last year, Toyota Prius was leading. Per WardsAuto, U.S. sales of the Prius (excluding the subcompact Prius C) declined by 17.7% last year to 79,171 units. At the height of its popularity, over 150,000 units of the Prius used to be sold in the U.S. This

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